What is Digital Marketing ?


Digital marketing is the advancement of items/administrations by means of different types of electronic media, essentially dependent on the web. Fundamentally, the meaning of computerized advertising alludes to the entirety of your internet showcasing endeavors. Numerous organizations have just experienced points of interest of advanced promoting over conventional showcasing. 

With advanced showcasing, you can get results a lot quicker than you may with disconnected promoting. The intelligent idea of advanced promoting methodologies causes organizations to develop their customer base in a limited ability to focus time. 

In contrast to customary showcasing, it includes the utilization of channels and techniques for a legitimat comprehension in the ongoing situation. Subsequently, associations can break down advertising efforts and execute fundamental advances as needs be:


Marketing has always been about joining with your people in the right place and at the right time. Now, that means you need to meet them where they are already spending time on the internet.




The benefits of digital marketing include 


The benefits of Digital marketing businesses of all sizes by giving access to the mass market at an cheap price. Not like TV or print advertising, it is truly based on personalised marketing.
The main advantage of digital marketing is that targeted people can be reached in a cost-effective and measuring way. Another digital marketing benefits include increasing brand loyalty and providing online sales.

The benefits of digital marketing include:

  • Global reach - a website allows you to find new markets and trade globally for only a small investment.

  • Lower cost - a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  • Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising. Web analytics can be set up to show you exactly how much money you make from each digital tactic.

  • Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

  • Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

  • Social currency - digital marketing lets you create engaging campaigns using different types of rich media content. On the internet these campaigns can gain social currency - being passed from user to user and becoming viral.

  • Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

The Importance of Using a Variety of Digital Marketing Channels

In order for digital marketing to succeed, businesses need to recognize the importance of using many different digital marketing channels.

Digital marketing is an easy way for companies to tell their brand’s story and brings companies to life on an online platform.
“Those three avenues are so common for businesses to use because you can highlight what your company is all about,” said Jeremy Greenberg, founder of web design and digital marketing agency 97 Switch. “People are responsive when you have the ability to tell your brand story, whether it’s on social media, your website, or email. With other mediums, there’s not as much ability to tell your story.”

SEO Is an unpopular Digital Marketing


SEO is left behind when it come popular digital marketing channels. Business are least likely to invest in SEO as compared to other channels. Clutch found two reason for this.

The first reason is that businesses sometimes don’t believe they are actively using SEO. A lot of companies simply don’t understand SEO or what it can do for their business.
“They’re saying they’re not investing in SEO, but if they’re investing in and telling their story on social media and they’re doing email marketing, that’s part of it,” Greenberg said. “If they’re creating shareable content online and they’re investing in their website, that’s SEO.”
The second reason is that SEO doesn’t produce immediate results, and the results aren’t obvious, especially at first. However, failure to invest in SEO can end up hurting a company.
“Businesses have a harder time with SEO,” said Jon Borg-Breen, co-founder and head of sales at B2B lead generation agency Symbiont Group. “It’s not as immediately impactful as having a brand-new design on your website that people can say, ‘Wow, that looks cool.’”

Digital Marketing Increases Sales


When companies start set out to use digital marketing, the main goal is to increase the sales and make more money faster. Borg-Breen says digital marketing is really just a digital sales. The goal is to get  the people to buy something from your companies, whether that be a service or product. It depends on you.
“If we did not have digital marketing, then the only sales we had have would be friends and family and word-of-mouth,” said Marketing Manager Devin Stagg. “It is our main methods of exposure, and all our efforts are pushing us toward getting more money.”

Digital Marketing Success


Digital marketing benefits businesses and customers also. Eighty-three (83%) percent of the companies think their digital marketing is successful and reaches their goals faster.
“That number is big because digital marketing is where the customers are,” said by Zaiger. “Walking down by the street, people are not looking at billboards or checking the newspapers – they’re staring at their own phones.”
Traditional marketing strategies and advertising don’t seem to be much effective as the digital marketing. Technology is so involved into our lives, it only makes the sense that is how companies reach us.